Specifications Video Ricchi Ad

Size: 320 x 416 pixels
Format: HTML5
Weight: max. 100 KB
Technically, it is not possible to embed a pure MP4 file. Alternatively, videos can be integrated as HTML5 (Rich Media Creative)
Provide the URL of the landing page and if desired and available UTM parameters (see also https://ga-dev-tools.appspot.com/campaign-url-builder/)
Delivery: no later than 5 working days prior to campaign start to aymo@apgsga.ch

The video should not be larger than 2 MB
The maximum video bitrate is 500 Kbit/s
The video should not be longer than 30 seconds
The last image should not be empty when the video stops
To start the video automatically it should be without sound or muted. Then you have to allow the user to turn the sound on and off by adding a sound button
If the video is monochrome, it must contain a contrast frame of 1 px. size so that the user can see the contrast between the ad and the web page
The video must contain the "playsinline" attribute, otherwise it will be displayed in full screen mode on iOS.
The final ad media must be delivered as HTML5 file. Pure MP4 videos cannot be used.

The recommended maximum length of animated advertisements is 30 seconds
A fallback advertising medium in JPEG or PNG format with a size of 320 x 416 pixels must be delivered
The fallback advertising material should not exceed a weight of 50 KB
Define a JavaScript variable named "clickTag"
Click tags specify target pages for each exit in the advertising medium with HTML5 assets. An exit is an area that redirects the browser to a specific target page after a click
The click tag must contain a valid landing page URL
Use the Enabler (Enabler.exit('clickTag'))to track exits or add a click event listener that executes window.open(window.clickTag) when the user clicks on the ad
The target URL must be opened in a new tab (target='_blank')
The advertising material must contain a contrast frame in the size of 1 px. so that the user can see the contrast between the advertisement and the website
To improve loading times, use the JavaScript libraries hosted by Google

Problems with various exit incidents

Enabler.exit(‘clickTag’) is Google's preferred modern method of registering users' clicks and opening a new tab with the target URL. It is currently supported by Google Studio, DV360 and Campaign Manager.
window.open(window.clickTag) is the old method of registering and opening a new tab with the target URL. This implementation only works for ads that are uploaded directly into Google Campaign Manager.

Unsupported advertising media

Ad media with the following problems are not supported by Google and cannot be approved and delivered.

Ad media that are not clickable
Test your HTML5 advertising media to ensure that the target URL opens when the ad is clicked.
Ad media with poor quality
These include ads that mimic website content, encourage clicks, do not display a brand or have flashing backgrounds.
Ad media that slow down the device or the browser
These include ads that set more than 25 cookies, contain more than 100 HTTP calls or have a download size of more than 5 MB.
Ad media with activated audio
The sound in the ad media must be switched off and can only be activated by the user.

If you need assistance in creating an HTML5 advertising medium, please contact our Google certified partner agency

von Arx Marketing GmbH
Bahnhofplatz 10B
CH-3011 Bern

www.vonarx-marketing.ch
+41 58 510 87 87
hello@vonarx-marketing.ch


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